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The Secret to Succession Planning with Adam Lawler

By: Jill Franks, Ashley McVicker, and Jared Gravatt

The Secret to Succession Planning with Adam Lawler
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As business owners, we pour our hearts and souls into building something meaningful—whether it’s a small family-run operation or a growing enterprise. But what happens when it’s time to step back? Who takes the reins? This is where succession planning comes into play. In this blog, we tackle this topic with Adam Lawler, founder of Lawler Brown Law Firm, who specializes in helping businesses navigate these critical decisions.

Why Succession Planning Matters

Succession planning is more than just a buzzword; it’s a strategic approach to ensuring that your business continues to thrive even after you’ve stepped away. Adam emphasized that planning for the future isn’t just about handing over the keys—it’s about preserving the legacy you’ve worked so hard to build. Whether through retirement, disability, or even an untimely death, having a plan in place ensures that your business remains a vital part of the community and continues to provide for your employees and family.

Start with the Who

Adam’s advice is clear: start by identifying who will take over. It might sound simple, but this is the most critical step. Sit down at your desk, grab a pencil, and think about who could step into your role. If you don’t have someone in mind yet, that’s okay. This realization might guide you in hiring the right person or training someone within your team. The key is to start thinking about the future now, not when it’s too late.

Family Dynamics in Succession Planning

For many business owners, the ideal successor might be a family member. But as Adam points out, this isn’t always as straightforward as it seems. Family dynamics can complicate succession planning. Your child might not want to take over the business, or they may not be the right fit. In these cases, Adam suggests creating different roles or even different forms of stock, such as non-voting shares, to involve family members without placing the entire business in their hands.

The Importance of Communication

Once you’ve identified your successor, communication is key. Adam stressed the importance of being open with your management team and family about your succession plan. Surprises can create uncertainty and tension, which is the last thing you want during a transition period. By communicating your plan early and clearly, you set expectations and help ensure a smoother transition.

Valuation: Knowing What Your Business is Worth

One of the most critical aspects of succession planning is understanding the value of your business. A business valuation, conducted by experts, provides a clear picture of what your business is worth. This is essential whether you’re selling your business outright or passing it on to a family member. Knowing the value helps in setting fair terms for the transfer and ensures that everyone involved understands what’s at stake.

Gradual Transition: Reducing Shares Over Time

Not every business owner is ready to hand over the reins entirely. Adam discussed the option of gradually reducing your shares in the business over time. This allows you to stay involved while slowly transitioning control to your successor. It’s an approach that can provide ongoing income for you in retirement while giving your successor time to grow into their new role.

The Role of an Attorney in Succession Planning

When should you get an attorney involved in your succession planning? Adam’s answer: the sooner, the better. An attorney can help you explore your options objectively and guide you through the process. Whether it’s setting up life insurance policies to fund buyouts or drafting buy-sell agreements, having a legal expert on your side ensures that your succession plan is both legally sound and aligned with your goals.

Common Mistakes in Succession Planning

The most common mistake, according to Adam, is simply not planning at all. It’s easy to put off these decisions, but the consequences of not having a plan in place can be devastating. Without a succession plan, the business you’ve built could falter, leaving your employees and family without the security you intended to provide.

The Success in Succession

If you take away one thing from this discussion, let it be this: start thinking about who will take over your business. The earlier you begin, the more options you’ll have, and the more secure your legacy will be. Succession planning is not just about the end of your involvement; it’s about ensuring the continuity and success of the business you’ve dedicated your life to.

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